The Skinny on Hair Salon Marketing and advertising
I have got been thinking these days about beauty salon advertising and marketing. Not that Now i’m a big marketing person. I’m not really, yet I do are interested, especially whenever it comes to matters of typically the hair. The amount of times have I observed the question, “Do you know regarding a good place to get your hair completed? ” I’ve requested the question quite a few times myself. How do you go about finding a location you prefer, that will certainly do flowing hair the particular way YOU including, without you having to explain just what to do every step of typically the way? After just about all, I’m not really a hairdresser. I have minor experience in this kind of venture, except intended for the occasional hammer trim: or typically the few times I whacked off typically the hair on my Barbie dolls.
Right up entrance let me only say that finding a GOOD hairsalon requires a small luck. Conventional advertising and marketing doesn’t come into play, for me. Convenience is oftentimes the deciding factor any time choosing where to be able to have your curly hair done. Not necessarily a new good way in order to choose, but the way, nonetheless, and i also should know while Seems there a time or maybe more me personally. Convenience, nevertheless , does have a portion to try out depending about the services you would like, i. e. perms, coloring or styling; and how often you will need these solutions. I’m just expressing…
The question still remains to be… how will you find some sort of good hair hair salon? There will be one particular on every corner, very much like McDonald’s or even Starbucks. But unlike these fine institutions of tasty-goodness, there is no system in position to make sure the same services every time a person visit. Thus the topic of conversation… hair salon marketing.
Typically the yellow pages of your local phone publication seems like may well place to look. You will discover ads, areas and phone numbers all classified by a handy manner. Plus I’ve used this method more occasions than I health care to admit. Once sticks out in my memory. That was several yrs as well as I experienced young children at that time. I was inside of desperate need regarding a haircut. Life was simpler then, before I waged the battle on growing older – gray hair being public adversary primary. I pulled out the phone book, found a few practical locations, made a couple of telephone calls and travelled with…. the locks salon I can get an visit with the quickest. Over who performed my hair, and even if I recollect correctly, she has been the owner with the hair salon, after completing the head of hair trim, hands us a mirror, spins the couch around and fully proclaims for all to hear, “Oh, you look so much better”. I looked OF WHICH bad? Of course I didn’t get back. When the particular time came close to another hair slice, I picked up these yellow pages and buckled up regarding another random hair-salon-choosing ride.
I fondly remember my chosen hair dresser, as I’m contemplating hair salon marketing and just how to simplify typically the process. Her brand was Diane. Still is as far since I know. Your woman was a good friend of acquire at the time. She was, and even I say this specific with great recognition and respect, a hair design artist; the only person up to that point which i could go to, have my hair carried out, and not include to rush house and immediately restyle my hair ahead of somebody I recognized saw me. The girl was THAT good. Typically the only problem I actually had was the idea that I didn’t like going to be able to the salon in which she worked. It had been a total eliminate! As luck would likely have it, nevertheless, the owner sold the salon to my friend, Diane, and she made some changes. She made it hip, she manufactured it current, the girl made it appropriate… she made that her own. ( Hair color been watching American Idol far too long). I was very good there, though, We felt comfortable there.
A brand new problem rapidly arose, however. The girl was SO very good at what the lady did that you had to make an session six weeks ahead of time! God forbid you viewed down with typically the flu the day before your next session because you were flat out associated with hair luck until you might get one other appointment… in six weeks! We quickly said goodbye to our love/hair relationship and it was once again returning to the yellow internet pages. I am aware, right?
Curly hair salon marketing… a subject worth thinking. My luck had not been changing and I needed a new system, preferably before the next haircut came due. Let alone the fact that during this time frame the gray hairs starting rearing their unpleasant heads. No pun intended, if that is indeed a pun.
Again, my personal good friend Woman Luck was to back me up. I found a gem of a hair dresser. No more yellow pages, zero hype, no industrial marketing. I requested a friend exactly where she went in order to have her curly hair done. She advised me. Simple because that. Do not think I hadn’t tried this kind of before, I had formed, but this time… THIS PARTICULAR time I strike the mother lode. I walked in the salon, sat in the chair and observed those words We once dreaded just as much as a high class math test of which I hadn’t analyzed for… “What usually are we doing currently? ” Those words and phrases no longer triggered fear and trembling or my heart to beat significantly out of my chest; no sweating dripping down my personal back because I actually don’t know the best answer. No, now I knew My partner and i could answer with a confidence, I can answer with an assurance I in no way had before… We could boldly say: “What ever you want, it’s simply hair. “
Whenever Stephanie finishes using the product she has just created, she will hand me that mirror, rewrite the chair close to and ask myself what I believe. I will smile a say “Very nice. I like it”, because We will be sports a cute, fashionable, suitable hairstyle that could take me with the rest of the particular day and not having to carry out a thing with it.