Nowadays, advertising is rather simple, thanks to tools provided by social media platforms and search engines. In the contemporary digital era, you can have a big influence without spending a lot of money. It’s simply a matter of knowing who to contact and how to implement the required measures successfully.
- Create a website
The majority of people turn to the web when they are looking for service providers. An effective first step for handyman advertising is to establish an online presence, beginning with a website. The more information you have on your site, such as your contact details, services, and hours, the more traffic it will receive and the higher it will appear in Google searches.
The website itself doesn’t have to be elaborate or sophisticated. You’re set to go as long as your clients are aware of the services you provide, their costs, and your availability.
Don’t forget to make sure the website is mobile-friendly; the majority of users browse the web using their phones.
- Embrace social media
A website can promote your services, but social media allows you to engage with clients and establish a solid reputation. You can use image and video material on Facebook, Instagram, Twitter, YouTube, and other platforms to connect with a wide range of individuals. Sharing a little video or photo showcasing your services can be very helpful.
Start a blog that describes the key factors that make your handyman business stand out. You can also use social media to educate your audience about various aspects of your company. Your content will perform higher in search engine results the more interactions your readers have with it.
You can either manually respond to frequently requested questions on Facebook Messenger or configure it to do so automatically. When you receive messages, Facebook notifies you via a notification on your phone, so you can respond immediately and establish a professional impression.
Additionally, when someone posts a request for a handyman on Facebook, people in their network might mention your store’s page in their response. In this manner, the potential client can evaluate you more rapidly.
- Work with nearby companies
Partnering with a nearby company, particularly a more well-known one or one that could use your services, can help you build your reputation. For instance, you might offer to construct or repair something for a nearby company and publicise the work on social media. Both companies should tag one another so that their followers can see. More consumers will learn about your business and your partner through this type of approach.
When both firms reach a specific threshold of followers, the benefits become even more significant. You can incentivise your followers to tell their friends about you and grow your fan base in addition to engaging more customers.
- Promote yourself as a trustworthy business
When it comes to handyman services, people often seek peace of mind. One way in which you can help customers feel like they are in safe hands when they use your services is by putting insurance for handyman in place. This can allow you and your customers to relax safe in the knowledge that you are all fully protected should things not quite go according to plan.
- Utilise Facebook Ad Manager
Facebook is a great platform for advertising your handyman services. Knowing your target market and what you believe will attract the most attention will be helpful. To entice customers, you can share video footage of your company, client endorsements, or special deals.
Facebook offers some great templates that you can leverage to create a visually appealing ad. You can also conduct an email campaign via Facebook Ads or Mailchimp, through which you send clients a set number of promotional emails each month.
Again, letting people know what you do and how they can contact you is crucial.
- Create business cards or postcard ads
A further option is to distribute printed adverts in newspapers or flyers. Inquire about the possibility of posting fliers in your neighbourhood or even at your favourite hangout. Giving out business cards is also simple because they briefly describe your company, and people can stick them on their fridges and give you a quick call when the need arises.
Mailchimp lets you send postcards to your prospects in addition to delivering emails to your customers. The information on the postcards can be changed to coincide with special seasonal offers or promotions, and you can decide when and who gets them.
After completing a project for a customer, you might also think about printing “thank you” messages on your postcards.
- Create a favourable service profile
Reviews are used by people to evaluate a variety of items, including businesses. Building the reader’s trust by including testimonials or reviews on your website.
Request reviews from each customer by following up with them, typically on Google, Yelp, or HomeAdvisor. You can subsequently share the best testimonials on your website along with a link to the client. Postcard ads that express gratitude to every customer for their business are useful (see point 5).
The key is to be both amiable and effective during the entire service. Promote yourself as someone people can count on to perform a fantastic job because people will give their time and money to someone they feel they can trust.